Did you know you can live rent-free in your audience’s mind? 

By mastering description, you can hijack your readers’ attention and make them feel joy, sadness, and pain. Vivid description is what makes your message stick in readers' minds for months and years.

The key to descriptive writing—and memorable communication—is creating images. In Week 1, you will learn to choose the right words and sentences that create these vivid images for your audience. 

Geniuses make complex things simple; charlatans make simple things complex.

By mastering explanation, you become the genius that makes difficult concepts look self-evident. And by doing so, you become the life-changing teacher we all need in our life. 

To be an industry leader, you must distill your complex knowledge into enticing content and intellectual property. With the skill of explanation, you create a body of work for yourself and change people's lives at level you didn't know possible.

What Makes This Program Special and Extraordinarily Valuable

✅ This program is foundational. It is neither a marketing nor a copywriting course, though it will help you in both areas. The skills taught are universal to communication—both writing and oral speech. (No marketing course or services will work for you until you learn these communication principles.) 

✅ It’s short and efficient. In 4 weeks, you will learn what most people would take months, if not years, to learn. It is made possible by the simplicity of the approach and the Learn-Apply-Correct system, which is scientifically proven by neuroscientists, and the 80/20 rule. 

✅ It’s practical and relevant. You won't learn and forget the concepts you learn. You will immediately apply them to a project you care about and receive not only professional feedback but also editing and proofreading.

✅ It’s filled with real-life examples. You are learning by looking at real-life examples from the world’s best communicators. You are also reading your peer’s work, which sharpens your writing skills. 

✅ It’s fun, engaging, and powerful. We use games and activities that help you improve without it feeling like work. You are part of a community of supportive and like-minded peers with whom you will develop relationships.

✅ There is true accountability. You are not left to your own devices. You will benefit from both coaching calls and 1:1 calls, and your progress will be monitored throughout the month. We won't let you off the hook. 

✅ You have full access to your instructor. Léandre is here to support you with his years of writing and coaching experience. If you are facing difficulties, you can either email him or book a call to receive help making the necessary perspective shifts.

✅ Specific and realistic outcome. We don’t promise you to be a millionaire in a month. But we guarantee that, by the end of the program, you will have 4 short, professionally edited pieces and will be a better communicator.

✅ The program is custom-tailored. You will receive personalized advice on how to make the best out of the program. While we will provide ideas, we will not take you down a path you don’t like as so many coaching programs do. 

✅ You are guaranteed to succeed. In addition to individual and group coaching, you are receiving done-for-you editing on your writing. So, unless you are someone who doesn’t take their investments seriously, you will have a polished final product.

✅ We put our money where our mouth is. If at the end of the program, you have done all the work and don’t feel like you have received the value you paid for, we will refund every dollar you have paid to enroll.

Now, let me ask a question.

How many programs do you know offer all three of these things? (And offer you a 100% guarantee...)

In a nutshell, that’s what makes Leadership Writing such a unique program. 🌰

What This Program
Does Not Do (And Never Will)

❌ Let you off the hook with no accountability. We're in this together. We will walk you through this process and hold your hand. You will receive the help and accountability you need, including instructions, deadlines, and follow-up so you don't have to worry.

❌ Teach you abstract concepts with no real practical application. We teach simple, concrete concepts and spend most of our time helping you create your own work. We won’t waste your time with abstractions that only look smart so you get real work done.

❌ Teach you generic concepts and lessons you could find elsewhere. Today many people offer writing lessons, courses, and advice, which come directly from free online content and other people's courses. This course is original in its content.

❌ Focus only on copywriting, marketing, and social media. While this course's content applies to marketing and copywriting, it goes much deeper. This is not about beating the algorithm or baiting people into reading your content.

❌Look at writing as unidimensional. There is so much more to writing than just writing. You may be facing perfectionism, impostor syndrome, distraction, consistency, and time management issues. We will address all these elements.

❌ See writing and communication as a monologue. We encourage you to speak with your fellows about your writing and test out your ideas with your market. This way, your writing is more aligned with the market.

❌ Recreate a formal, academic context for learning. School's over. We're here to have fun while we learn. We use learning techniques that incentivize you to be competitive and enjoy the process. You might forget this is business...  

❌ Tell you how to do something without giving examples. We look at both good and not-so-good examples. We believe understanding comes from studying a variety of pieces of communication and analyzing what they do. 

❌ Waste time on live coaching calls to lecture on materials. You will be expected to have read and watched materials prior to each call. On the calls, we will answer questions, work through examples, play some games, and get work done.

❌ Let you figure things out by yourself. There are no dumb questions, and you can pick Léandre's brain for anything you want. Yes, you are here to learn. But we are to create something, too. You are taken care of at the highest level.

This program is extremely simple if you follow the process.

While writing is not easy, you won’t find yourself overwhelmed as you will receive:

☑️ clear objectives
☑️ clear instructions
☑️ clear deadlines
☑️ clear tips and advice 
☑️ clear ways to get help

While this program requires you to be self-motivated, committed to yourself, and a reliable person, you will receive the highest level of help, service, and accountability.

We will do everything it takes to help you succeed! 💪

Week 0:
Prepare

📧 Receive access to your course materials and community platform.

💻 Log in and introduce yourself as a new member of the Leadership Writing Community.

👀 Visit the Leadership Writing course area.

📺 Familiarize yourself with the introductory modules.

📔 Make a plan to watch the modules before our first live coaching call.

☎️ Schedule your introductory call with Leandre to discuss your goals and topic.

Week 1-4:
Learn & Write

📺 Watch and read the materials on the weekly technique.

✍️ Brainstorm ideas for your weekly piece of writing.

📹 Come to the group coaching call where we answer questions, engage in activities, and review the ideas you’ve brainstormed.

💻 Write the first draft of your piece.

📧 Submit your piece for feedback and read your peers’ writing.

🖊️ Receive and implement your feedback + submit your piece for editing and proofreading.

Week 4:
Publish

☎️ Schedule your graduation call with Leandre to discuss how to use your work.

And Then...

🍹 Kick back, relax, and enjoy the progress you've made and what you produced over the past 30 days.

🎬 Deploy the strategy you were provided and promote your work.

💰 Increase how much money you make, how much impact you have, and how fulfilled you are.

Do you want to be taken seriously by your market?

Do you want to grow your business or personal brand?

You probably know writing is the key.

But like most people, you probably

Lack confidence

Feel afraid to write

Have insecurities around publishing

Or maybe you simply don't know how to write efficiently and in a way that makes people delight in your words.

If so, it is completely normal.

Most schools don't do a good job of teaching writing...

Even the ones that do... don't prepare you for real-world writing.

But rest assured, every Trivium Writing Client says the same thing.

The frameworks Trivium Writing teaches are a game-changer.

The guidance and feedback bring so much clarity and confidence.

Writing compelling content is so much easier with Trivium Writing.

The truth is, most of these clients paid a lot more to learn these frameworks and get our advice than we're asking you to... 

How Does the Program Work?

The entire program is online.

We will be using Zoom for live coaching calls and Podia for the course materials and the community portal.

What is the Time Commitment? 

Less than 4 hours per week.

Each week, you will watch training materials for 30-45 min, come to the coaching calls for 1-2 hours, and write your piece. You will also read some of your peers' pieces for feedback.

When Do the Live Coaching Calls Take Place? Are They Mandatory?

After enrollment closes on October 30, you will receive a survey to ask for your preferred times and days for the live coaching calls. We try our best to accommodate everyone, but because of time zones, it may not be possible.

Attending live coaching calls is not mandatory, but it is highly encouraged. It helps you make the best out of your investment. If you miss one, you can get caught up with the recording.

How Much is the Program in Total? 

The program will sell for USD$2,000. 

Right now, the full price is $780 and is all-inclusive. If you would like to split your investment into 2 monthly payments, a 10% finance fee applies, making the investment $860.

We are currently offering this generous $1,220 discount to enroll early clients and build social proof. We intend Leadership Writing to become Trivium Writing's signature program.

Are There Alternative Payment Methods? 

Other payment methods may be arranged.

To pay with Interac e-transfer (Canadians only) or PayPal, please email leandre@triviumwriting.com to make an arrangement.

I Have Never Written Before. Is Leadership Writing Still for Me?

Yes, Leadership Writing works great for beginner writers.

We will groom you with sound writing habits, important foundations, and a healthy writing process. The program will help you start writing the right way and build your confidence. Moreover, you will have a project to show at the end of the program.

I Consider Myself an Advanced Writer. Is This Program For Me?

Yes, you will even have an advantage.

Leadership Writing also works great for more advanced writers because you will get feedback and edits on your writing. Whatever your writing level may be, you will gain insights and learn from Leadership Writing.

You will also create something you are proud of using your already advanced skills. 

How is This Program Different From Other Courses and Free Online Resources?

This program is highly curated and practical.

Could you find some of the information online for free? Yes. Would it be as useful? Definitely not. Everything in Leadership Writing is streamlined for you to learn as quickly and effectively as possible. Moreover, this program offers you guidance, feedback, and done-for-you editing and publishing.

What If I'm Not Good With Tech?

Don't worry.

First, we don't use very complicated programs. If you have any problems, you can address them during your onboarding call with Léandre, who will be happy to clarify anything for you and help you get set up.

Can I Gift Leadership Writing to a Loved One?

Absolutely. What a great gift!

Simply make your purchase and email leandre@triviumwriting.com with the person's contact information and we will be in touch.

Do You Have a Referrals Program?

Yes, we do.

If you would like to bring a friend, know anyone who would be a great fit for Leadership Writing, or simply would like to promote Leadership Writing your network, you can make a handsome 15% off every sale (currently $117). Email leandre@triviumwriting.com to receive your affiliate link.

What Should I Do If I Have Other Questions?

We have you covered.

Send any questions you have to leandre@triviumwriting.com.

We're always happy to help and answer any questions you have!

With Leadership Writing, you can expect a lifetime of ROI.

With more authority, confidence, and credibility, you will increase your revenues, generate more opportunities, and find more fulfillment in the work you do. 

With your short eBook, you will grow your audience and capture leads for your business.

Leadership Writing gives you the writing and communication fundamentals any leader needs to know to succeed and is a valuable asset.

The ROI over your lifetime is almost impossible to quantify.

You will become a top 1% writer and storyteller.

You will have a short, publishable book you’re proud of.

You will feel satisfied with yourself for achieving this goal.

Your friends and family will be proud of you and your work.

You will be a more interesting person wherever you go.

You will be more clear about what you do and why.

You will enjoy the writing process more.

You will find writing dramatically easier.

You will be seen as an authority in your field.

You will have an asset that can create a passive income stream.

You will get admiration from both acquaintances and strangers.

You will get new opportunities.

You will get speaking gigs more easily.

You will have an extraordinary business card.

You will have extraordinary communication skills.

You will have started your very own body of work.

You will master one of the most powerful skills in the world.

You will stand out from your competitors no matter your field.

You will have an evergreen marketing tool for your business or brand.

You will have more confidence in yourself.

You will be more professional and deliberate in your written communications.

You will be able to speak to any audience no matter what level of education they have.

You will understand how language actually works and how you can use it.

You will be a better reader/speaker and will learn more from other communicators.

You will become the most compelling version of yourself.

You will know how to turn any information into a compelling story.

Your communication will be clearer and more concise.

You will have the momentum to write more content/books or embark on even bigger projects.

You will see the world differently after we’re done working together.

You will feel less imposter syndrome.

You will be a much better thinker.

You will know how to make money from your writing.

You will expand your horizons and better understand the world.

You will have found your writer’s voice and thereby improve your personal brand.

You will become recognizable by the way you approach ideas and express them.

You will be more creative and more systematic in your approach to writing.

You will gain a brand new perspective on writing, one you may not even know existed.

You will be more rhetorically sophisticated and therefore more convincing.

You’ll be better equipped to defend yourself against people who use persuasion for their own gains.

You will grow your capacity to influence people.

You will have a more effective way to read books and take notes.

You will be better able to connect ideas from different disciplines to make your writing profound.

You will know which ideas you should develop and how you should develop them.

You will have a writing framework you can use for any type of writing, and you’ll always have access to those resources.

You will be better equipped to assess someone else’s work if you outsource writing in the future.

You will be able to learn from other people’s work since you’ll know what makes good writing.

You’ll have a medium by which you can compellingly express any thoughts and ideas and reach people

You will discover beautiful things in your mind you didn’t see before.

You will feel a sense of catharsis as you express your thoughts, story, expertise, etc.

You’ll have access to someone obsessed with the writing craft, someone you can ask all your questions and share your concerns.

You are going to discover and/or strengthen some of the beliefs you have about your expertise and the world.

You will level up intellectually and emotionally.

You will learn to better manage your time to fit writing in.

You will vanquish a fear you’ve had and gain confidence in your overall abilities.

You will be sure to improve your writing significantly because of the Learn-Apply-Correct system.