My name is Léandre Larouche, and I’m a professional writing coach, ghostwriter, and author. Over the past several years, I’ve written multiple books and helped more than 130 clients—from coaches and consultants to academics and entrepreneurs—clarify their ideas and bring their writing to life.
I’m also the founder of Trivium Writing, a writing coaching and consulting company rooted in the timeless principles of grammar, logic, and rhetoric. Based in Canada and serving clients worldwide, Trivium Writing exists to make communication, writing, and publishing easier, clearer, and more effective for professionals who think deeply and want to write powerfully.
This article tells the full origin story of Trivium Writing—where the idea came from, how it grew, and why we believe writing is the key to solving some of the most complex problems in the modern world. If you’re a free thinker who wants to write better, think clearer, and share ideas that matter, this story is for you.
When people hear “Trivium Writing,” they often ask if it has anything to do with the American metal band Trivium. The answer is no—but I do happen to enjoy their music. In truth, the name comes from a far older and more foundational source: the trivium, one of the cornerstones of classical education.
The word trivium is Latin for “the place where three roads meet.” Those three roads are grammar, logic, and rhetoric—disciplines that formed the basis of learning in Ancient Greece and Rome. These weren’t just academic subjects; they were tools for thinking clearly, expressing ideas persuasively, and engaging in civic life. Together, they laid the foundation for what would later become the seven liberal arts.
At Trivium Writing, we bring these classical principles into the modern world. We believe writing isn’t just a creative act—it’s a form of architecture. Just like buildings are made of beams, frames, and walls, effective writing is built from clear logic, structured grammar, and persuasive rhetoric. In a world that’s drowning in noise, mastering these elements is a serious competitive advantage.
That’s why we do what we do. We’re here to revive the power of the trivium—not in a dusty academic way, but in a practical, results-driven approach that helps people communicate clearly, write better, and publish content that matters.
Want to learn more about how the trivium shapes our philosophy? Explore our writing approach.
I was born and raised in La Baie, Quebec, a small French-speaking town where life moved slowly and the only language you’d hear was French. But for reasons I still can’t fully explain, I became fascinated by the English language. I would read English books, watch movies in English, and obsess over the nuances between the two languages. That curiosity eventually led me to Concordia University in Montreal, where I studied English literature and professional writing.
Immersing myself in a second language was more than a linguistic challenge—it was a mindset shift. I had to learn not just new vocabulary and grammar, but a completely different way of thinking, analyzing, and communicating. That process taught me firsthand how powerful writing is, not only as a tool for expression but also as a vehicle for transformation.
At Concordia, I worked as a writing tutor for three years. I sat down with hundreds of students from different backgrounds, disciplines, and writing levels. Some were brilliant thinkers with unclear writing. Others were strong writers who lacked structure. That experience gave me a front-row seat to one of higher education’s biggest blind spots: we expect people to write well, but we rarely teach them how.
Everything changed one day when a graduate student in computer science came to the writing center with her thesis in hand. Her supervisor had told her that her writing was “so bad, it’s disrespectful to the reader.” That moment stuck with me—not because of how harsh the comment was, but because I knew she wasn’t the problem. The system was. No one had ever taught her how to write in a way that made sense to her.
That day, I picked up a legal pad and began sketching out concepts. I drew shapes. I made analogies. I showed her how writing could be visual, logical, even architectural. A few weeks later, she came back and said her supervisor thought she’d hired a ghostwriter. She hadn’t. The writing was all hers—just newly empowered.
That was the moment I realized: writing can be taught differently, and when it is, it unlocks something powerful. That insight would become the seed of the methodology I later developed and taught to hundreds of clients around the world.
The transformation I witnessed in that computer science student wasn’t a fluke. It sparked something in me. If one person could dramatically improve her writing with the right explanation, how many others were struggling simply because no one had broken it down in a way that clicked?
I began experimenting. I refined the drawings. I simplified my analogies. I started helping more students using this approach—and the results kept coming. Students would look at me and say things like:
“Wow, it’s never made so much sense before.”
“How can it be this simple and no one ever told me?”
The answer, I realized, was that writing is taught backward. Most writing education is abstract, overly academic, and divorced from how people actually think. But when you teach writing as a structured process—a set of interlocking components like an architectural blueprint—it becomes intuitive. Anyone can learn it.
This insight became the foundation of what would later be known as The Architecture of Writing. But at the time, I was still just a university student trying to solve a problem that no one else seemed to be addressing. That changed in my final semester, during a class called Advanced Composition.
The assignment was simple: write a blog post. I saw this as the perfect opportunity to put my method into writing. I called the post The Architecture of Writing, and it outlined a practical, visual framework to understand and apply the mechanics of strong writing.
As part of the project, I was paired with a classmate named Aris Kalamaras, who served as my editor. Aris didn’t just edit the post—he believed in the concept. We worked hard to refine the piece and deliver something we were both proud of. At the time, we had no idea this classroom blog post would later evolve into a coaching framework, a course, and the backbone of a business.
Years later, Aris would come back into the picture—proof that when something is built on real value, it tends to come full circle.
Curious about how this method turned into a full system? Read The Architecture of Writing on our blog.
After graduating from Concordia, I had plans to pursue graduate school. But I also wanted a break from academia and a chance to build real-world experience. That’s when I accepted a Fulbright fellowship from the U.S. Department of State to teach French at a private liberal arts college in Pennsylvania.
It was an enriching experience, but I couldn’t stop thinking about the writing method I’d developed—the one I called The Architecture of Writing. I knew it had power. I had seen what it could do. So I started turning the concept into a course. At the time, I thought it might become a small product, maybe a “side hustle” that could generate some passive income.
Then the pandemic hit.
In early 2020, I was still in the U.S. when COVID-19 began shutting everything down. I returned to Canada and moved back in with my parents—like so many others did that year. But instead of waiting for things to return to normal, I saw an opportunity to build something real.
With time, space, and renewed focus, I decided to go all in on the idea. I invested in mentorship, refined the offer, and began promoting my services online. Within a few months, I started attracting clients—first individuals, then teams, then organizations. Trivium Writing was no longer just a blog post or a concept. It was a writing coaching and consulting business helping people all over the world.
That decision—to double down on my methodology during a moment of global uncertainty—changed everything. What started as a writing framework born in a university classroom had now become a tool to solve real communication problems for real professionals. And the more people I worked with, the more I realized something: writing wasn’t just a soft skill. It was a critical thinking tool that helped clients gain clarity, confidence, and credibility.
As the business grew, I noticed a pattern among the clients I was attracting. Many were coaches, consultants, and service-based entrepreneurs who wanted to write nonfiction books—but felt overwhelmed or unsure where to start. They had powerful ideas, but they struggled to shape those ideas into coherent narratives that could reach and resonate with readers.
Most of them had already looked into book coaching or online writing courses. But the problem with many of those programs is they focus on surface-level structure or plug-and-play outlines. They rarely go deep into what truly makes a book impactful: voice, style, clarity of thinking, and refined communication. That’s where Trivium Writing stood apart.
I I began applying The Architecture of Writing specifically to nonfiction book projects. This method gave authors a simple, elegant structure to work within—while still leaving room for their voice to shine. It helped them turn complexity into clarity, and overwhelming ideas into digestible chapters. The results were consistent: people were finishing their manuscripts, improving their writing skills, and developing more confidence in their message.
Our first flagship offer became 1:1 nonfiction book coaching, and it quickly positioned Trivium Writing as a go-to brand for professionals who wanted to write a book that actually says something meaningful. Since then, we’ve expanded into group coaching, writing classes, editorial consulting, and more.
We don’t just help people write books—we help them think more clearly, communicate more powerfully, and publish content that elevates their personal or professional brand.
Today, Trivium Writing is more than a coaching business—it’s a full-scale platform designed to make writing, communication, and publishing accessible to professionals across industries.
Our core focus remains on writing coaching for authors and entrepreneurs who want to write and publish nonfiction books. But we’ve also expanded our services to meet the growing needs of individuals and organizations who see writing as a competitive advantage—not just a creative skill.
Here’s what we offer:
1:1 Book Coaching: Personalized guidance for aspiring authors who want to write, finish, and publish their nonfiction book.
Writing Classes & Group Programs: Structured curriculum and live instruction on writing fundamentals, narrative structure, and persuasive communication.
Consulting for Teams & Organizations: Custom writing and content strategy consulting for businesses that want to elevate their brand messaging.
Editing & Proofreading Services: Professional editing for manuscripts, thought leadership content, and business materials.
Writing Resources: Templates, online courses, guides, and tools designed to simplify the writing and publishing process.
Whether you're a first-time author, a busy executive, or a content-driven organization, our mission is the same: to help you communicate clearly, write effectively, and publish content that drives results.
At Trivium Writing, we believe writing is more than just a skill. It’s a way of thinking. A tool for clarity. A gateway to self-expression, leadership, and influence.
Too often, writing is treated as an afterthought—something people do only when they have to. But in reality, strong writing skills are essential for solving complex problems, persuading others, and building meaningful ideas into something real. That’s why our philosophy is built around one central idea: writing is architecture.
Just as buildings are constructed with form and function in mind, great writing is built from logical foundations and intentional structure. When people learn to approach writing this way, it becomes less about guessing—and more about building.
We also believe that writing should be simple, not intimidating. Our goal is to demystify the writing process and make it accessible to professionals of all backgrounds. Whether you’re writing a book, building a brand, or leading a team, writing gives you the leverage to think more clearly and communicate more powerfully.
Writing is not just for authors. It’s for anyone who wants to lead, influence, and make a difference.
The world is changing fast—and so is the role of writing. As we look ahead, our goal is to ensure Trivium Writing continues to be a trusted resource for professionals, creators, and organizations who want to write and publish with clarity and impact.
Over the next five years, we plan to expand in three key ways:
1. Growing Our Global Reach
We’re focused on building strategic partnerships with schools, businesses, and global organizations that believe in the power of clear communication. Writing is not just a personal skill; it’s an organizational advantage. We want to bring our methods into environments where they can make a real difference.
2. Building Digital Tools for Writers
We’re currently developing a writing app that will make the Architecture of Writing more accessible to a wider audience. This tool will help writers structure their ideas, improve their writing skills, and move through the publishing process with more ease and less friction.
3. Opening Learning Centers and Publishing More Content
We aim to create both physical and digital spaces where people can learn to write and publish—whether through courses, workshops, or guided programs. We’ll continue publishing books, launching new writing classes, and releasing resources designed to make professional writing more achievable for more people.
No matter how we grow, our mission stays the same: to make writing simple, powerful, and available to everyone who wants to express ideas and solve complex problems through the written word.
When I started Trivium Writing, I thought I was building a coaching business. But as the work evolved, I realized it was something bigger—a movement. A movement to restore writing as one of the most essential skills for thinking clearly, communicating powerfully, and leading with purpose.
The truth is, writing isn't just about putting words on a page. It's about shaping your ideas, clarifying your thinking, and influencing the world around you. When you learn to write well, you gain more than a skill. You gain leverage. You become someone who can organize complexity, persuade others, and lead with clarity.
That’s why we do what we do at Trivium Writing. We’re here to help authors, entrepreneurs, and experts express what matters most—through books, blogs, emails, and every kind of content that demands clarity and conviction.
If you’re ready to take your writing seriously and share your message with the world, we’d love to help.
Explore our coaching programs.
Because writing well isn’t just a competitive edge.
It’s how movements start.